Al-Futtaim Toyota & Lexus UAE has recently announced the appointment of Jacques Brent as the new Chief Executive Officer, taking over the reins from the previous CEO Saud Abbasi. Brent brings with him a wealth of experience and expertise in the automotive industry, having previously held senior positions at Toyota South Africa, Toyota Europe, and Toyota Canada.
Brent’s appointment comes at a time when the automotive industry is undergoing significant changes, ranging from the transition towards green mobility to the increasing digitalisation of operations. Brent has stated that he is committed to steering Al-Futtaim Toyota & Lexus through these ongoing transitions, while also ensuring that the company continues to deliver exceptional products and services to its customers.
One of Brent’s key priorities will be to further develop Al-Futtaim Toyota & Lexus’ green mobility initiatives. The company has already made significant progress in this area, with the launch of its hybrid and electric vehicle offerings, as well as the opening of its first hydrogen station in the UAE. Brent has stated that he is committed to building on these achievements, and exploring new ways to promote sustainable mobility across the UAE.
Another area of focus for Brent will be the increasing digitalisation of the automotive industry. With customers increasingly relying on digital channels to research and purchase cars, Al-Futtaim Toyota & Lexus will need to stay ahead of the curve in terms of its digital offerings. Brent has stated that he is committed to investing in digital tools and services, with a particular focus on enhancing the customer experience and making it easier for customers to interact with the company online.
Brent’s appointment has been welcomed by the Al-Futtaim Group, which is one of the largest and most diversified privately held companies in the UAE. The Group has a long-standing partnership with Toyota, and has been instrumental in the success of Al-Futtaim Toyota & Lexus over the years.
Commenting on the appointment, Brent shared, “I am extremely excited to join Al-Futtaim Automotive, the UAE’s automotive market leader, in a time of global challenges and huge opportunity. As the industry moves into an era of unprecedented disruption, being able to work with Al-Futtaim Automotive to develop the highly regarded Toyota and Lexus brands, which are household names in the UAE, through this transition will be a highly rewarding experience. I look forward to meeting these challenges with the exceptional level of service excellence that customers have come to expect from Al-Futtaim.”
The appointment of Jacques Brent as the new CEO of Al-Futtaim Toyota & Lexus UAE is an exciting development for the company and the wider automotive industry in the UAE. Brent’s extensive experience and commitment to sustainable mobility and digitalisation make him the ideal candidate to lead the company through ongoing transitions and ensure that it continues to deliver exceptional products and services to its customers. With his leadership, we can expect Al-Futtaim Toyota & Lexus to maintain its position as a leading automotive brand in the UAE and the wider region.
