Sharjah, one of the seven emirates in the United Arab Emirates, is set to showcase its unique and authentic tourism experiences at the world’s largest travel trade show, ITB Berlin. The exhibition, which will take place from March 7-9, will feature more than 15 government and private entities, along with the Sharjah Commerce and Tourism Development Authority (SCTDA), showcasing the diverse and vibrant aspects of the emirate in their respective fields. SCTDA is a leading authority in promoting Sharjah as a must-visit destination and is poised to make a significant impact at ITB Berlin by unveiling a brand new Sharjah Pavilion that highlights the emirate’s rich cultural heritage, stunning natural landscapes, and family-friendly attractions.
The new Sharjah Pavilion is designed to engage attendees on a level beyond rudimentary informative displays, highlighting the unique aspects of Sharjah across nature, culture, leisure, and entertainment. The design combines eye-catching stand experiences and visuals with immersive, modern technology, curated to promote the emirate’s message of providing authentic experiences while embracing contemporary culture and preserving its traditions and values. The modern facade of the new stand incorporates inventive innovations and elegant, cohesive design elements, offering enhanced functionality while welcoming visitors, inspiring international travelers, and igniting curiosity.
The tourism industry is vital to the emirate’s economic growth, and tourism projects in Sharjah are characterized by great diversity, reflecting the emirate’s various cultural, environmental, and natural components. From sustainable tourism and ecotourism to adventure tourism, Sharjah offers something for everyone. The entities being represented at ITB Berlin under the umbrella of SCTDA clearly show that Sharjah is an ideal destination for all types of tourists, with offerings from the Sharjah International Airport Authority, Sharjah Environment and Protected Areas Authority (EPAA), Sharjah Investment and Development Authority (Shurooq), Sharjah Institute of Heritage, Sharjah Sports Council, and Sharjah Classic Cars Club, as well as private sector participants such as Sharjah National Hotels, SATA Travels, Coral Beach Resort, Sheraton Sharjah Beach Resort and Spa, “The Chedi, Al Bait” Sharjah, Occidental Sharjah Grand, Holidays Tours, Al Badayer Retreat by Mysk, Golden Sands Hotel, and TravTalk. Additionally, several visiting delegations from the Government of Sharjah entities, such as The Department of Government Relations in Sharjah and The Sharjah International Marine Sports Club, will be in attendance.
Sharjah’s tourism industry offers a unique blend of cultural, natural, and entertainment experiences, making it a must-visit destination for travelers from around the world. The Sharjah Pavilion at ITB Berlin will serve as an excellent platform to showcase the emirate’s diverse offerings and promote its message of providing authentic experiences while embracing contemporary culture and preserving its traditions and values. With its impactful new design, the Sharjah Pavilion is sure to engage attendees and inspire them to explore all that Sharjah has to offer.
