The food industry is rapidly adapting to new technologies and creating a virtual presence to enhance customer engagement, according to an industry expert. Raju, co-founder of OneRare, said that virtual worlds, such as the metaverse, will become the most significant marketing tool for food brands. The OneRare platform brings the global food and beverage industry to the Web3 space for the first time, allowing them to create virtual experiences, food NFTs, and games. The platform also enables food businesses to interact with foodies worldwide. Raju and Gupta began exploring the blockchain industry in 2017 and noticed that blockchain products were often inaccessible to non-technical audiences. This observation motivated them to create something simple and user-friendly, resulting in the creation of OneRare.
The UAE has become a hub for Web3, attracting entrepreneurs who benefit from the government’s forward-thinking policies. UAE businesses have started accepting crypto payments and creating virtual restaurants with real-life ordering features. Food brands such as The Bhukkad Cafe, China Bistro, Art of Dum, India Bistro, and Cali Poke have launched their signature recipes as NFTs on OneRare Foodverse. Chef Alexandros Sperxos has also created special meal NFTs served to diners in an exclusive experience. Established brands like Papa Johns UAE are preparing to embark on their metaverse journey through Pizza NFTs.
The food industry was traditionally slow to adapt to new technologies, but the pandemic forced businesses to explore digital avenues. The industry has realized that there is a lot more interest and experimentation in Web3 and metaverse. The act of eating food remains in a physical setting with real food, but there is a significant shift in the way food is accessed and discovered, according to Raju. With virtual restaurants, diners can reserve tables, mint NFTs to commemorate special meals and occasions, gamify custom orders, and order food via 3D experiences. Businesses need to be at the forefront of new technologies and constantly innovate to attract consumers with an innovative approach.
Raju believes that food businesses will soon be expected to have a virtual presence as they are expected to deliver food within an hour. The idea of the foodverse is to create new opportunities for food businesses to unlock a new level of customer engagement and marketing. With immersive experiences, the foodverse also provides new avenues to generate revenue. Startups in the food industry can rapidly grow and build a customer base in the foodverse. The metaverse technology is a game-changer across traditional industries such as automobiles, entertainment, events, tourism, and every industry that leverages the metaverse to strengthen their digital persona and connect with their audience.
The food industry is rapidly adapting to new technologies and creating a virtual presence in the metaverse to enhance customer engagement and marketing. With the OneRare platform, food businesses can create virtual experiences, food NFTs, and games, and interact with foodies worldwide. The UAE is a hub for Web3, and many businesses have started accepting crypto payments and creating virtual restaurants. The foodverse provides new opportunities for food businesses to unlock a new level of customer engagement, generate revenue, and rapidly grow their customer base.
