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Saudi Crown Prince Unveils Ambitious ‘Soudah Peaks’ Luxury Mountain Tourism Project

by Swati Gupta

September 26, 2023 16

In a bid to diversify the nation’s economy and embrace the allure of nature, Saudi Crown Prince Mohammed bin Salman has inaugurated the groundbreaking “Soudah Peaks” masterplan. This visionary project aspires to transform the picturesque Soudah region into a global hub for luxury mountain tourism, situated atop Saudi Arabia’s loftiest peak. Crown Prince Mohammed bin Salman, serving as Chairman of Soudah Development’s Board of Directors, aims to redefine the tourism landscape by preserving the region’s natural splendor and rich cultural heritage while providing unmatched opulence to visitors. This endeavor aligns seamlessly with Vision 2030 objectives, fostering economic growth, attracting investments, and offering unique experiences to the world.

Nestled within the breathtaking Asir region in the southwestern corner of Saudi Arabia, the “Soudah Peaks” initiative holds the promise of a new era in high-end tourism. Boasting an elevation of 3,015 meters above sea level, this luxurious mountain destination will sprawl across the Souda area and extend into Rijal Almaa. It will be a testament to the nation’s commitment to diversify its economy by bolstering key sectors such as tourism, hospitality, and entertainment. The masterplan, overseen by the Public Investment Fund, heralds a pivotal moment in the development of the Asir region.

Crown Prince Mohammed bin Salman spoke passionately about the project, stating, “Soudah Peaks represents a new era of luxury mountain tourism by providing an unprecedented living experience while preserving the natural environment, cultural, and heritage richness.” Indeed, “Soudah Peaks” stands as a strategic embodiment of Vision 2030, poised to expand tourism and entertainment, contribute significantly to the Kingdom’s GDP, and generate numerous direct and indirect employment opportunities.

Highlighting the significance of “Soudah Peaks” on a global scale, the Crown Prince remarked, “Soudah Peaks will be a significant addition to the tourism sector in Saudi Arabia and place the Kingdom on the global tourism map, whilst highlighting and celebrating the country’s rich culture and heritage. Visitors will have the opportunity to discover the beauty of Soudah Peaks, explore its rich culture and heritage, and experience the authentic hospitality of the local community. Soudah Peaks will offer unforgettable experiences amidst lush greenery, above the clouds.”

Anticipated to accommodate over two million visitors annually by 2033, “Soudah Peaks” will incorporate the local traditional and architectural styles, ensuring that it remains true to the cultural and landscape heritage of the region. The project will feature six distinct development zones, namely Tahlal, Sahab, Sabrah, Jareen, Rijal, and Red Rock. Each of these zones will host an array of world-class amenities, including opulent hotels, luxury mountain resorts, charming residential chalets, exquisite villas, premium mansion sites, and a plethora of entertainment and commercial attractions. Outdoor enthusiasts will find themselves immersed in a range of sporting, adventurous, wellness, and cultural activities amid the pristine natural surroundings.

To realize the grand vision of “Soudah Peaks,” Soudah Development plans to deliver 2,700 hospitality keys, 1,336 residential units, and 80,000 square meters of commercial space by the year 2033. The project aspires to not only elevate the Kingdom’s tourism sector but also to set new standards in luxury mountain tourism globally. It promises to be a testament to Saudi Arabia’s commitment to preserving its natural beauty, celebrating its rich culture, and offering unparalleled hospitality to the world.

As the “Soudah Peaks” masterplan takes shape, it symbolizes the Crown Prince’s unwavering dedication to a prosperous and diversified Saudi Arabia. With its blend of luxury, culture, and breathtaking landscapes, “Soudah Peaks” has the potential to captivate the hearts and minds of travelers from around the world, firmly establishing Saudi Arabia as a premier global tourist destination.