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Samia Bouazza: Leading Multiply Group Toward Innovation and Growth

by CEO Editorial Team

September 29, 2023 9

Samia Bouazza, a seasoned business leader, holds the prestigious position of Group CEO and Managing Director at Multiply Group, an Abu Dhabi-based holding company listed on the Abu Dhabi Securities Exchange. With a remarkable career marked by entrepreneurship and innovation, Samia is driving Multiply Group to new heights of success.

At Multiply Group, Samia plays a pivotal role in strategic development, overseeing the organic and inorganic growth of a diverse portfolio of businesses. Her unwavering commitment to growth is evident through tech infusion, operational efficiencies, synergistic collaborations, strategic acquisitions, and the pursuit of sustainable growth across the group’s subsidiaries, all aimed at maximizing shareholder returns. Samia’s strategic focus lies in striking a balance between investments in the digital economy (Telehealth, Digital Media, and Advertising) and sustainable assets within traditional industries undergoing transformative disruptions (Mobility, Energy, and Beauty).

Championing the crucial importance of wellness, encompassing both mental and physical health, Samia recently unveiled the launch of HealthierU, the Group’s health-tech startup—an online wellness and prevention platform poised to make a significant impact.

Under Samia’s leadership, a culture of trust-building, intellectual growth, and data-driven tech solutions flourishes within her team. Her journey began at the young age of 22 when she founded Multiply Marketing Consultancy (MMC), which evolved into an award-winning global firm. Samia’s entrepreneurial spirit shone as she successfully negotiated an acquisition and merger deal with Viola Communications, ultimately leading to Multiply Group’s listing on the ADX in December 2021.

Beyond her role at Multiply Group, Samia is a renowned business speaker and an accomplished author, emphasizing the value of continuous learning and the transformative power of intellect in driving personal growth.

Samia extends her influence as a board member for several companies in Switzerland, New York, and Abu Dhabi. Her passion for growth, disruptive ideas, wellness, and women’s empowerment is a testament to her dedication to making a positive impact in both the corporate and societal realms. Samia Bouazza’s leadership at Multiply Group stands as a beacon of innovation and growth, shaping the future of the business landscape.

Check out her Instagram profile.