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Rihanna’s Puma x Fenty collab is coming back and we just can’t wait!   

by CEO Editorial Team

March 5, 2023 2

The multi-hyphenate Barbadian joined the brand as creative director and a worldwide ambassador for the first time in 2014. 

The highly anticipated Super Bowl performance by Rihanna shows that she still possesses the Midas touch when it comes to music, beauty, and fashion. It seems obvious that Puma would desire a larger share of the market given the rekindled relationship with the international superstar.  

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 Rihanna’s Puma x Fenty collaboration is coming back, and fans of the singer and fashion mogul can’t wait for its return. The collection, which first debuted in 2016, was a massive success, with many pieces selling out within hours of release. Now, four years later, the collection is making a comeback, and fans are eagerly anticipating its return.

The Puma x Fenty collaboration was a groundbreaking partnership between Rihanna and the sportswear brand. It combined Puma’s athletic style with Rihanna’s signature edge and glamour, resulting in a collection that was both sporty and chic. The collection featured a range of items, including sneakers, slides, bodysuits, and more, all of which were designed to be worn both in and out of the gym.

One of the standout pieces from the collection was the Puma x Fenty Creeper, a sneaker that quickly became a cult favorite among fashionistas and sneakerheads alike. The Creeper was a fresh take on the classic Puma suede sneaker, with a platform sole and unique colorways that made it stand out from other sneakers on the market. It was so popular that it won the 2016 Footwear News Achievement Award for “Shoe of the Year.”

Another popular item from the collection was the Puma x Fenty Trainer, a high-top sneaker that featured a unique lacing system and exaggerated tongue. The Trainer was designed to be both stylish and functional, with a lightweight design that made it perfect for a workout or a night out on the town.

In addition to sneakers, the Puma x Fenty collection also included a range of clothing items, such as bodysuits, hoodies, and track pants. The pieces were designed to be versatile and could be mixed and matched to create a variety of different looks. Rihanna herself was often seen wearing pieces from the collection, proving that they were not only stylish but also practical for everyday wear.

The Puma x Fenty collection was praised for its inclusivity, with many pieces available in extended sizes and designed to fit a range of body types. Rihanna’s commitment to diversity and body positivity has been a hallmark of her fashion and beauty brands, and the Puma x Fenty collection was no exception.

The return of the Puma x Fenty collaboration is exciting news for fans of Rihanna and fashion enthusiasts alike. The collection is expected to include some of the original pieces from the 2016 release, as well as new items that reflect Rihanna’s evolving style and design aesthetic.

Rihanna’s impact on the fashion industry cannot be overstated. The singer has been a trailblazer in the industry, using her platform to champion diversity, inclusivity, and individuality. Her collaborations with brands like Puma have allowed her to bring her unique vision to a wider audience, and the success of the Puma x Fenty collection is a testament to her creativity and influence.

The Puma x Fenty collection is set to make its return in the coming months, and fans are eagerly awaiting its arrival. Whether you’re a fan of Rihanna, sportswear, or just great fashion, this collection is not one to be missed. Stay tuned for more details on the release date and collection offerings, and get ready to add some Puma x Fenty to your wardrobe.