Pectiv, a startup based in the Arab world, is breaking barriers and challenging gender stereotypes by shining a light on women’s hygiene. With its innovative range of feminine hygiene products and a unique subscription service, Pectiv has emerged as a visionary player in the field, and the Arab world’s leadership has ensured a strong customer-driven demand for its offerings.
Initially founded in 2014 as a predominantly business-to-business (B2B) brand, Pectiv later shifted to a business-to-consumer (B2C) model to capitalize on the growing trend towards e-commerce and digitization business models. Since then, Pectiv has become a household name, revolutionizing the women’s hygiene industry with its unique range of products.
As Pectiv continues to gain momentum, the brand has taken steps to create a new, egalitarian world order, where gender stereotypes and taboos are broken, and women can take charge of their hygiene needs. With the support of the Arab world’s visionary leadership, Pectiv is driving this change, creating a more inclusive and equitable society.
“While expanding our existing footprint in key markets such as the UAE and the Kingdom of Saudi Arabia, we will venture into more countries to build a pan-Middle East presence. We’re also eyeing a global footprint, particularly in the US, the UK and Canada, through our distribution partners and e-commerce channels. Besides, talks are in progress with multiple venture capitals (VCs) for a funding round in the next few months. The fresh infusion of funds can work as a force multiplier for our rapid expansion plans,” Dr Elias Abboud, CEO and founder of Pectiv, elaborated on the start-up’s expansion plans in the region.
The launch of Pectiv’s subscription service for women is another exciting development in the company’s journey. The subscription service is a game-changer for women who want to prioritize their hygiene needs but are often too busy to do so. By providing regular deliveries of feminine hygiene products, Pectiv is empowering women to take care of their needs with ease and convenience.
“It was in 2012, when I hit upon the big idea while actively seeking entrepreneurial opportunities in the domain I was operating in. I came across an article that would change the course of my life. The article stated that about 70 per cent of women faced menstruation-related challenges due to the use of ordinary sanitary products. It was a revelation, especially for someone already well-versed in the pharmaceutical and healthcare value chain. I began discussions with professionals in the feminine hygiene industry globally while enhancing my knowledge of menstrual challenges and existing solutions. My exploration of use cases of nanotechnology in sanitary products culminated in the launch of Pectiv,” he added.
Pectiv’s success is a testament to the power of innovation and the importance of challenging societal norms. By daring to venture into a field where few have gone before, Pectiv is setting a new standard for the industry, and inspiring others to follow in their footsteps.
In conclusion, Pectiv is a shining example of how entrepreneurship and innovation can drive social change and create a better world. As more women take control of their hygiene needs and break free from the shackles of societal norms, Pectiv will continue to play a crucial role in shaping a more inclusive and egalitarian society.
