Alina Polyakova, a Dubai resident and mother of two, has launched an innovative app called ‘Mamahood’ that aims to provide expectant mothers with reliable and credible information, professional care, and community engagement throughout their fertility, pregnancy, and motherhood journey. The app is a comprehensive health advisory platform for women, which goes beyond being a simple pregnancy app, with features such as menstrual and pregnancy health-tracking tools, educational content by healthcare professionals, and a community engagement section for women to connect with fellow mothers and healthcare advisers.
Alina’s idea for the app was born when she was struggling to find credible and reliable information online to clear her doubts during her pregnancy. She felt overwhelmed by the conflicting information on Google and the lack of community engagement. “I knew there had to be a better way for women to access the information and support they need during the most important time of their lives, and that’s how the idea for Mamahood was born,” she said.
One of the standout features of Mamahood is the round-the-clock safe and secure live chat that connects women with licensed health advisers for personalized guidance. This feature allows women to discreetly and anonymously share their concerns and symptoms to make timely decisions. Studies show that many pregnant women in the MENA region hesitate to contact healthcare professionals outside of regular office hours due to cultural and social factors, which can lead to increased anxiety and pregnancy-related complications. Mamahood’s on-demand 24/7 live chat aims to give women easy access to health advice and act as a preventive tool to make informed decisions on time throughout their motherhood journey.
The community feature of Mamahood includes private messaging and open discussions, which allows women to connect, ask questions, and share experiences to get the support they need during their journey. This feature fosters a sense of community among mothers who can relate to each other’s experiences and offer support and advice.
Alina’s Mamahood app is a prime example of how technology can be used to provide reliable and credible information to expectant mothers and mothers. The app aims to bridge the gap between healthcare professionals and expectant mothers by providing a safe and secure platform for personalized guidance and community engagement. Mamahood is an innovative app that has the potential to make a significant impact on the lives of expectant mothers and mothers in the MENA region and beyond.
