MoEngage, a leading marketing automation and customer engagement platform, successfully concluded the second edition of the GROWTH Summit in Dubai and Riyadh on June 1st and May 17th, 2023, respectively. This invite-only flagship event brought together a network of professionals from the fields of Growth, Marketing, Product, and Retention, featuring renowned brands such as GMG, Azadea, Landmark Group, Mashreq Bank, AW Rostamani, Alsaif Gallery, Gathern, Jazeera Airways, STC, Etisalat, Batelco, Riyadh Airways, and many others.
Partnering with industry leaders like AWS, Mparticle, Tanla, Euphoria, and RouteMobile, the GROWTH Summit 2023 comprised a series of panel discussions, fireside chats, keynote sessions, and customer growth stories presented by Alsaif Gallery and GMG.
Among the highlighted panel discussions and key topics were:
- A Protagonist or a Supporting Character: The Role of Technology in Today’s Engagement Games.
- The Retention Games: How Can Brands Take Pole Position in Sustainable Growth.
- Building a Bridge to Customers: The Critical Role of Engagement Stack in Driving Growth.
- From Personalization to Individualization: Using Insights to Better Understand Your Customer.
- The Future of Channels: Email, SMS, or WhatsApp?
- Sustainable Growth: Playing the Engagement/Retention Game vs. Growth at All Costs.
During the Dubai edition, MoEngage also recognized the outstanding work of some of its customers in the field of customer engagement through the Customer Engagement Excellence Awards. Brands like Apparel Group, Azadea, Myco.io, Jazeera Airways, Mashreq, Alamar Foods, Landmark Group, and Brands For Less were acknowledged for their exceptional achievements.
Participants expressed their enthusiasm for the event, appreciating the learning opportunities and vibrant atmosphere. One attendee commented, “This is the 2nd time we are part of this event, and there is always something new to learn. There is a fun element and a good vibe to this event. Always good to come here and learn from experts.”
As a partner, Euphoria, represented by its founder Akshaya Arora, stated, “As a partner, we always feel that the GROWTH Summit is a good entry point to the industry. Events of this scale help us in getting the exposure, and we are happy to be partners of MoEngage for this event.”
MoEngage has plans to continue the momentum with a series of GROWTH Mixers catering to different regions and verticals, promising further updates and insights.
About MoEngage: MoEngage is an insights-led customer engagement platform trusted by over 1200 global consumer brands, including Commercial Bank of Dubai, Mashreqbank, AMC Theatres, GMG, Deutsche Telekom, Samsung, Ally Financial, Vodafone, Landmark Group, and McAfee. With its ability to provide valuable customer behavior insights and enable action based on those insights across web, mobile, email, social, and messaging channels, MoEngage empowers marketers and product owners. Serving consumer brands in 35 countries and reaching over 1 billion monthly users, MoEngage has a presence in 13 countries and is supported by prominent investors such as Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.
