Miral Unveils Comprehensive Corporate Social Responsibility Strategy
Miral Group, based in Abu Dhabi, has officially launched its Corporate Social Responsibility (CSR) strategy, aimed at creating a positive impact on society.
Drawing inspiration from its enduring commitment to the communities it serves, this strategy will initiate and execute over 80 economic, social, and environmental initiatives and programs over the next two years. These endeavors will encompass the entire business spectrum, including all of the Group’s subsidiaries: Miral Experiences, Miral Destinations, and Yas Asset Management.
Mohamed Abdalla Al Zaabi, Group CEO of Miral, remarked, “Through the introduction of this new group strategy and framework, we are reinforcing our commitment, making it an integral part of our operations, and ensuring that we are taking vital steps across our entire business to benefit three key stakeholders – people, communities, and the environment. This will aid us in achieving our long-term objective of sustainable development. By aligning our focus areas with the United Nations Sustainable Development Goals, we can help establish and promote Abu Dhabi’s leading position as a global eco-tourism and sustainable tourism destination.”
In the United Arab Emirates, the CSR UAE Fund was established in 2018 with the vision of positioning the UAE as a global leader in Corporate Social Responsibility. Consequently, Miral has formulated its group strategy to concentrate on contributing to society and the environment through innovative and sustainable community interventions. These interventions closely adhere to the United Nations Sustainable Development Goals and are overseen by a dedicated steering committee.
Over the next two years, Miral Group aims to enhance its social responsibility by promoting, supporting, and implementing more than 80 strategic and transformative initiatives within the regions it operates. This will be reinforced by robust measurement mechanisms to facilitate continuous improvement.
The group strategy is structured around eight key pillars, directly aligned with the UN Sustainable Development Goals:
- Skill Development & Livelihood
- Education
- Social Welfare
- Health & Wellness
- Promotion of Sports
- Arts, Culture & Tourism
- Environment
- Animal Welfare
These pillars are also congruent with Miral Group’s brand pillars, which were introduced alongside its new visual identity in October of the previous year:
- People: Emphasizing the significance of the commitment and passion of Miral’s employees in bringing its ideas to life and the company’s dedication to their development.
- Community: Highlighting how Miral’s experiences and destinations positively impact the communities and cultures it serves.
- Environment: Reflecting Miral’s consideration of the environmental impact of its destinations and experiences, aiming to balance growth with a sustainable future.
In the forthcoming months, Miral Group will continue to unveil new initiatives under its group CSR Strategy, along with key progress milestones. Guided by its aspiration to be a customer-centric, progressive, and efficient organization, in addition to its group CSR commitments, Miral’s strategy for the next five years will be driven by its focus on nurturing and expanding Yas Island as a thriving destination. Moreover, it will pursue the creation of new leisure and entertainment destinations and ventures designed to generate sustainable value, all while contributing to the diversification of Abu Dhabi’s economy.
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