LANA: A journey of Spirit and Innovation

Born and raised in the picturesque city of Florence, Italy, Lana’s childhood was steeped in innovation and resilience. Surrounded by a family of entrepreneurs, she always knew that she wanted to create something meaningful. After working with prestigious fashion houses like Armani and Ferragamo in Milan, Lana began to feel a disconnect between her work and its impact on the world.

Driven by a desire for fulfillment, she made a bold decision—resigning from her job without a backup plan. This leap of faith led her to Dubai, where she would meet the love of her life, who encouraged her to start her own agency. With his guidance and the skills, she had acquired over the years, Lana took the plunge into Entrepreneurship. Her first client, who remains with her to this day, grew exponentially under her guidance, gaining major visibility, securing big deals, and helping countless more people.

Adapting to the UAE market wasn’t without challenges. The fierce competition and price wars in the industry were daunting, but perhaps the hardest part was the loneliness that came with being an entrepreneur. Yet, this isolation-built resilience sparked a curiosity that drove Lana to explore, connect, and ultimately thrive in her new environment.

Lana’s approach to life and business is guided by a unique perspective on balance. Instead of subscribing to the traditional concept of work-life balance, she views life as a series of seasons—each with its own demands. This adaptability has allowed her to create a business that supports not just financial stability but also a fulfilling personal life.

For Lana, success goes beyond financial achievement; it’s about having the freedom to spend quality time with loved ones without the stress of financial worries. Her long-term goal is to continue growing House of Miele in a way that stays true to its vision of helping others achieve the same balance and fulfillment. Lana’s message to women and girls who dream of becoming something is simple yet powerful: surround yourself with people who uplift you, and never underestimate the impact you can have on the world. Her journey is a testament to the power of resilience, adaptability, and the courage to forge your own path

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