Fostering Rural Entrepreneurship: KVK Shopian Conducts Awareness Program on Fruit Beverage Manufacturing

“Shopian, January 9: The Krishi Vigyan Kendra (KVK) Shopian, under Sher-e-Kashmir University of Science and Technology Kashmir, organized a specialized awareness program on entrepreneurship development through fruit beverage manufacturing to bolster rural entrepreneurship in the southern Kashmir district. Sponsored by the Ministry of Micro, Small, and Medium Enterprises (MSME), Government of India, the training witnessed active participation from more than 60 rural youth, accompanied by KVK Shopian scientists and Horticulture employees.

The program’s coordinator, Dr. Shaiq Ahmad Ganai, extended a warm welcome to dignitaries and participants, offering insights into the program’s highlights. Dr. Ganai delivered a detailed lecture on “Entrepreneurship Development through Fruit Beverage Processing,” underlining the importance of skill acquisition for sustainable development.

A diverse range of topics was covered during the event, contributing to the participants’ knowledge base. Dr. Mir Shabir Ahmad, a Scientist in Veterinary and Animal Sciences, shed light on the fortification of animal products into food items. Dr. Ghulam Hassan Mir, Associate Professor in Plant Pathology, discussed strategies for preventing post-harvest diseases during storage and subsequent handling. Dr. Bilal Ahmad Pandit, a Scientist in Horticulture, delivered a comprehensive lecture on the suitability of different fruit crops for beverage manufacturing.

Officials emphasized that the entrepreneurship awareness program aims to uplift educated rural youth by imparting knowledge and cultivating skills essential for sustainable development. The active engagement of participants and the support of KVK Shopian scientists underscore the program’s significance in fostering entrepreneurship and enhancing rural livelihoods.”

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