Empowering Women in Business: Buse Koseoglu Sensory Journey
In a world where competition is fierce, very few entrepreneurs bring as much disruption to their industry by innovating and loving what they do. Buse Koseoglu, the founder, CEO and creative director of Mes Bisous, a niche perfume brand, epitomizes this innovative spirit and strong-wildness. Her amazing transformation from a successful legal profession into an enterprising pioneer within the fragrance sector is not merely a personal journey of career metamorphosis but also an embodiment of the significance of living by one’s heart.
Buse grew up surrounded by perfumes that her parents had brought from different parts around the globe. At the young age of 8 years while in Egypt Buse came across an essential oil atelier which would be an important part of her life. It was at this point that she fell in love with scents so intoxicating and vibrant atmosphere that existed in the atelier made her love fragrances for life.
Still, Buse later became a successful lawyer but her love for perfumes never diminished. Despite her achievements in her career, she was still drawn to fragrances –something that had become impossible to ignore. With the support of their partner and uncle never wavering, Buse took the brave decision of quitting law practice and started a new business venture; Mes Bisous creation.
Mes Bisous is an edgy brand that began in 2021 which celebrates self-discovery and the art of seduction. The main theme behind this concept is Buse’s vision of empowering individuals through touch and smell in order to spark their innermost desires. Each Mes Bisous perfume has been designed with precise emotional triggers which act as bridges between the deep linkages of scent memory.
It is not only about how good its fragrances are but also what separates it from other perfume brands in a crowded market. Every fragrance made by Buse comes enclosed within an individually hand decorated box made up like an illustrated fairy tale book. These illustrations are accompanied by seductive poems and stories that make wearing perfume itself become very personal exploration/ journey towards oneself empowerment.
Mes Bisous, under Buse’s leadership, has quickly gained international recognition and resonated with fragrance enthusiasts worldwide. In only two and a half years, the company grew to over 200 sales points in 24 countries. This rapid rise speaks volumes about Buse’s business acumen and the broad appeal of her vision. As Mes Bisous gets ready to launch in Dubai and enters the GCC market where it is expected to reach many people with plans of expanding into 30 countries by mid-2024, it is evident that Buse’s ambition is not diminishing.
Buse Koseoglu’s journey is more than just establishing a successful business. It is an account of bravery, inventiveness and genuineness. She has chosen her own way amid a world that measures success by conventional standards redefining what it means to succeed through following what she loves doing most. With Mes Bisous, she disrupts the norms in the perfume industry thus inspiring others to chase their dreams relentlessly, without apologies for their passion.
Among the women entrepreneurs who have defied expectations and aimed high, Buse Koseoglu’s narrative is one that shines like a lighthouse and brings hope to us all. What it tells us is that true success often comes from listening to your heart and accepting risks, one fragrance at a time. The cravings of many people are encouraging, but we should not forget that Buse is therefore an example of such aspirations, urging us to consider our motivation as she shows how fulfillment may come out of left field sometimes.
