• Business

Emirates Jewellers’ Pavilion Shines with Exceptional Collections at the Watch & Jewellery Middle East Show

by Swati Gupta

September 29, 2023 11

Emirati designers participating in the 52nd edition of the Watch & Jewellery Middle East Show have captivated visitors with their innovative and distinctive collections displayed at the “Emirates Jewellers” pavilion.

This prestigious event, held at the Expo Centre Sharjah and supported by the Sharjah Chamber of Commerce and Industry (SCCI), will continue to run until October 1, 2023. The collections showcased at the pavilion have left a lasting impression on event attendees, blending the essence of local heritage with contemporary design. These collections feature a wide array of jewelry crafted from gold, diamonds, pearls, and other precious metals and gemstones.

Each piece, characterized by its unique design and color, embodies the traditional craftsmanship passed down through generations, earning widespread acclaim from exhibition visitors. Abdullah Sultan Al Owais, Chairman of the SCCI and Expo Centre Sharjah, emphasized the chamber’s commitment to nurturing and guiding young entrepreneurs and SME owners toward success in their endeavors. He stated, “We are dedicated to empowering Emirati entrepreneurs, refining their skills, and fostering their businesses within an environment that encourages ongoing creativity and development.”

Mona Sultan Al Suwaidi, Director of the Executive Office of the SCCI’s Chairman, highlighted that the “Emirates Jewellers” pavilion hosted several workshops focused on incorporating elements from nature, the desert, and marine environments into jewelry design. The platform also champions sustainability within the gold industry by utilizing natural resources for crafting, including date kernels for decoration, shells, and more.

Azza Al Jarwan, a participant in the workshops hosted by Emirates Jewellers, expressed her gratitude for the learning opportunities provided by the platform. She gained valuable experience in integrating local pearls with Italian designs, resulting in pieces that are modern yet deeply rooted in heritage. Furthermore, she acquired insights into effective marketing strategies and product promotion through the platform.

Fatima Al Muhairi, a seasoned jewelry designer and gemstone expert, mentioned her third participation in the Emirates Jewellers platform. Al Muhairi adds a modern twist to jewelry design by incorporating precious stones in unusual colors and sizes. Engaging in a workshop aimed at business management development for beginners, she shared her knowledge about marketing, sales strategies, and assessing business opportunities specific to the jewelry trade.