Sister, the media group and production company co-founded by Elisabeth Murdoch, Jane Featherstone, and Stacey Snider, has made a significant investment in Yes Yes Media, a newly launched TV and tech entertainment company founded by British broadcaster and format developer Richard Bacon. The size of the stake and other terms of the deal were not disclosed.
Yes Yes Media is creating new unscripted formats and developing proprietary hardware and software to enable viewers to interact with these formats across multiple devices. The company has hired tech entrepreneurs Geoff Abbott and Reed Seerman to lead this development.
“We’re now truly in the TikTok era, but traditional television entertainment hasn’t fully tapped into that in a way that feels native,” said Bacon. “I see all screens as television now. At Yes Yes, we’re developing content that naturally and authentically meets audiences on any of their devices. We’re writing talent and game shows, collaborating with a video gaming company, and creating formats that we’ll livestream directly to viewers ourselves, with everyone watching changing the story.”
In addition to the deal with Sister, Yes Yes Media has also announced a partnership with Satisfaction, the largest producer of unscripted television in France. Satisfaction and Yes Yes Media will create new unscripted formats for local and global buyers.
Other investors in Yes Yes Media include Courteney Cox, as well as songwriters Johnny McDaid and Savan Kotecha. Together Bacon, McDaid, and Kotecha are developing new music formats.
Elisabeth Murdoch, Sister co-founder and executive chair, said, “Richard’s vision to combine technology and storytelling is a perfect fit. He is a bold, creative entrepreneur, who is full of ideas and truly thinks differently, and I’m delighted to bring his creativity, industry experience, and commercial ambition into the Sister fold.”
Yes Yes Media is represented by CAA and Hansen Jacobson Teller Hoberman.
