Arsenal and Sobha Realty Forge Multi-Year Partnership to Elevate Football and Real Estate in Dubai
Arsenal Football Club and Sobha Realty, a prominent Dubai-based real estate developer, have united their strengths in a groundbreaking multi-year global partnership. The official announcement of this collaboration took place at the Sobha Hartland Events Hall in Dubai, where representatives from both entities came together to mark the beginning of a remarkable journey.
The fusion of Arsenal’s artistry in football with Sobha Realty’s commitment to precision and detail has laid the foundation for an extraordinary partnership. Sobha Realty, known for its meticulous approach to real estate development, has joined forces with Arsenal Football Club as their Official Global Real Estate Partner, solidifying their commitment to excellence, sustainable growth, international market access, and talent development.
Ravi Menon, Co-chairman of Sobha Realty, expressed his enthusiasm for the partnership, stating, “Sobha Realty is thrilled to embark on this exciting journey as Arsenal’s Official Global Real Estate Partner. Our collaboration with this globally recognized football institution represents the convergence of shared values between our organizations, where the ‘art of the detail’ meets the ‘art of football.’ This partnership underscores our unwavering dedication to upholding the highest standards while driving sustainable economic growth and fostering access to international markets and talent. With this significant milestone, we eagerly anticipate a successful and enduring future alongside Arsenal.”
The signing ceremony, a momentous occasion for both Arsenal and Sobha Realty, featured key figures from both organizations. Ravi Menon was joined by Francis Alfred, Managing Director of Sobha Realty, Juliet Slot, Chief Commercial Officer of Arsenal, and Arsenal legend Sol Campbell.
One of the notable highlights of this partnership is Sobha Realty’s prominent presence at all men’s and women’s domestic games held at the iconic Emirates Stadium. This demonstrates the commitment of both Arsenal and Sobha Realty to bringing a unique sporting experience to football enthusiasts and fans.
Beyond the stadium, Arsenal and Sobha Realty are set to collaborate on a series of initiatives aimed at nurturing the sports industry in Dubai and beyond. These initiatives include hosting football experiences such as youth football clinics, tournaments, and seminars, all of which are designed to foster talent development and promote football’s growth in the region.
Juliet Slot, Chief Commercial Officer of Arsenal, conveyed her excitement about the partnership during the signing ceremony in Dubai. She remarked, “I am delighted to be in Dubai to sign this agreement and officially announce our new partnership with Sobha Realty. It is of paramount importance that our partners share our vision. This marks our first Official Global Real Estate Partner, underscoring our commercial strength and our ability to continually attract partners from diverse industries and backgrounds. We eagerly anticipate collaborating with Sobha Realty in the years ahead and supporting its brand’s global expansion.”
As part of the partnership, the hospitality suite at Emirates Stadium will undergo a transformation and will now bear the name “The WM Club, Presented by Sobha Realty,” reflecting Sobha Realty’s significant contribution to the Arsenal experience.
Francis Alfred, Managing Director of Sobha Realty, celebrated the collaboration as a pivotal moment in the company’s history. He noted, “It is a momentous occasion for Sobha Realty to join hands with The Arsenal as their Official Global Real Estate Partner. Our collaboration represents a crucial step towards promoting excellence and growth in both the real estate and sports sectors. We are immensely excited about this partnership and aspire to reach new heights while providing promising opportunities for Dubai’s talented football community.”
To commemorate this historic partnership, a grand spectacle is set to unfold above the Jumeirah Beach Residences in Dubai. A dazzling drone show featuring 1000 drones will illuminate the evening sky, celebrating the rich heritage of Arsenal and the shared values of both brands. This captivating performance promises to be a visual testament to the bright future ahead for this exceptional collaboration between Arsenal and Sobha Realty.
