Amr Kawashti: Crafting Trends and Business Triumphs with IN YOUR SHOE

Amr Kawashti: Crafting Trends and Business Triumphs with IN YOUR SHOE

January 11, 2024 20

In the dynamic landscape of Egyptian entrepreneurship, Amr Kawashti emerges as a trailblazer, reshaping the fashion industry with his startup, IN YOUR SHOE. At the age of 25, Amr has already navigated the complexities of starting a business and achieved remarkable success. His journey from engineering graduate to Co-founder and Managing Partner of a celebrated streetwear brand is a testament to his entrepreneurial spirit and innovative thinking.

Amr’s venture, IN YOUR SHOE, began as a colorful and unconventional sock brand in 2018. The idea struck Amr and his partner, Ezz Tarek, as they noticed the scarcity of such products in the Egyptian market. Leveraging their creative marketing strategies, they transformed colorful socks into a trend, catching the attention of consumers and establishing a unique niche.

Educationally trained as an engineer, Amr acknowledges that his technical background, although not extensively utilized, instilled problem-solving skills crucial for entrepreneurship. The decision to leave a stable engineering job for the unpredictable realm of entrepreneurship was fueled by Amr’s recognition of the untapped potential within the startup ecosystem.

One of the distinguishing factors in Amr’s entrepreneurial journey is his proactive approach to learning. During the early days of IN YOUR SHOE, he immersed himself in business articles, books, and sought advice from seasoned entrepreneurs. This thirst for knowledge and a willingness to reach out to mentors shaped his understanding of the business landscape.

The inception of IN YOUR SHOE wasn’t a mere coincidence; it was a result of careful planning and market analysis. Amr and Ezz conducted surveys to gauge the appeal of colorful socks, ensuring that their product resonated with potential customers. With only a page on Instagram showcasing seven sock designs, they started their business journey, gradually expanding to over 300 product variants.

What sets IN YOUR SHOE apart is not just its product but also its unique marketing approach. Amr emphasizes the importance of two-way communication in marketing, with Ezz handling content creation while he focuses on website management and marketing campaigns. The brand’s success lies in its ability to speak the language of its target audience—Gen Z and millennials.

Amr’s philosophy on success is rooted in continuous improvement and a forward-looking vision. While acknowledging the satisfaction derived from the journey so far, he sees their current achievements as merely 10% of their envisioned future. The commitment to growth and innovation is evident in IN YOUR SHOE’s expanding product lineup, including hats and pajamas, ensuring they stay fresh and relevant.

Expanding beyond Egypt, Amr envisions establishing IN YOUR SHOE as the main streetwear fashion destination in the MENA region. His strategic decision to focus on offline expansion, with two shops already in operation and plans for more, underscores the brand’s commitment to providing a physical presence alongside its digital footprint.

Amr Kawashti’s story is not just about selling colorful socks or trendy apparel; it’s a narrative of resilience, adaptability, and a relentless pursuit of success. His words echo the sentiment that success is an ongoing journey, requiring constant vision and the eagerness to adapt to changing market dynamics. As IN YOUR SHOE continues to carve its path, Amr stands as an inspiration for aspiring entrepreneurs, proving that with the right mindset and dedication, startups can compete and thrive even in the face of established giants.

CEO Editorial Team
CEO Editorial Team
20 comments on “Amr Kawashti: Crafting Trends and Business Triumphs with IN YOUR SHOE
  1. Tsisih

    stromectol over the counter – how to buy stromectol carbamazepine 200mg without prescription

    December 30, 2024 Reply
  2. Hsbjgk

    buy generic isotretinoin for sale – decadron price zyvox 600mg drug

    January 17, 2025 Reply
  3. Sfklld

    purchase amoxicillin without prescription – order amoxil generic buy generic ipratropium over the counter

    January 18, 2025 Reply
  4. Wcwcaf

    oral zithromax 250mg – order tindamax 500mg for sale buy bystolic 20mg pill

    January 31, 2025 Reply
  5. Rysaic

    cheap prednisolone for sale – order omnacortil 5mg pill buy prometrium 100mg sale

    February 2, 2025 Reply
  6. Fhvazk

    oral neurontin 800mg – neurontin 800mg over the counter sporanox 100mg us

    February 9, 2025 Reply
  7. Fjaixa

    buy lasix online cheap – purchase betnovate without prescription3 betamethasone 20gm uk

    February 9, 2025 Reply
  8. Eiliwj

    order generic augmentin 375mg – cymbalta 40mg tablet cymbalta 20mg canada

    February 15, 2025 Reply
  9. Licsvo

    monodox pills – glucotrol over the counter purchase glipizide sale

    February 16, 2025 Reply
  10. Jluytr

    augmentin 625mg oral – augmentin usa order cymbalta 40mg for sale

    February 23, 2025 Reply
  11. Wlrtbl

    rybelsus online buy – buy generic vardenafil for sale buy cheap periactin

    February 25, 2025 Reply
  12. Cykzaa

    buy zanaflex generic – plaquenil 400mg sale hydrochlorothiazide sale

    February 28, 2025 Reply
  13. Gxhmpw

    order tadalafil 20mg pill – order tadalafil 5mg for sale viagra 100mg oral

    March 5, 2025 Reply
  14. Sdptzr

    sildenafil online buy – cialis tadalafil online cialis

    March 7, 2025 Reply
  15. Fcpqrv

    order atorvastatin pill – lipitor 20mg canada lisinopril order online

    March 14, 2025 Reply
  16. Oxxsmp

    oral cenforce 100mg – order cenforce pill buy glucophage pills for sale

    March 16, 2025 Reply
  17. Yuysfx

    prilosec 20mg over the counter – lopressor generic order atenolol sale

    March 21, 2025 Reply
  18. Iyfmmw

    medrol sale – buy pregabalin paypal buy aristocort 10mg pill

    March 27, 2025 Reply
  19. Gamnuf

    buy desloratadine 5mg pills – order clarinex buy priligy 30mg online

    March 29, 2025 Reply
  20. Kcgjmy

    cytotec 200mcg without prescription – diltiazem 180mg price order diltiazem online cheap

    March 31, 2025 Reply
Leave a Reply

Your email address will not be published.