Ambareen Musa’s Yabi: Bridging the Financial Education Gap

Ambareen Musa

Ambareen Musa, the visionary founder and CEO of, continues to revolutionize the financial landscape in the Middle East. With a relentless pursuit of innovation and a commitment to empowering consumers, Musa has built a platform that has become a cornerstone of financial literacy and comparison in the region.

Born and raised in Mauritius, Ambareen Musa ventured into the world of finance at a young age. Her early experiences laid the foundation for her entrepreneurial journey, as she observed the need for accessible and unbiased financial information in the market. This realization culminated in the creation of in 2012, which became the first regional online comparison site for financial and non-financial consumer products.

Since its inception, has evolved into a one-stop destination for consumers seeking transparent and personalized financial solutions. The platform provides a range of services, including insurance, banking, and personal finance products. Musa’s brainchild stands out for its user-friendly interface and unbiased comparison tools, empowering individuals to make informed decisions about their financial future.

In a groundbreaking move, has now been acquired and transformed into Yabi, heralding a new era in financial education in the region. Yabi is the first financial education platform in the Middle East, dubbed as the MasterClass of Personal Finance. It offers the fastest way to learn about money, providing comprehensive resources to help individuals navigate their financial journey.

Recognizing the glaring lack of financial education in the region, Ambareen Musa launched Yabi by Souqalmal as a solution to this critical issue. With Yabi, users can learn how to budget, purchase a house, calculate their retirement number, assess their financial health score, gain access to a financial coach, and discover how to invest and grow wealth. All of this invaluable knowledge is now available in one convenient app – Yabi by Souqalmal – which can be downloaded from the app store and Google Play.

Ambareen Musa’s visionary leadership and dedication to financial empowerment have not only reshaped the financial landscape but have also laid the foundation for a more financially literate and secure future in the Middle East. As Yabi takes centre stage, it promises to be a catalyst for positive change in the way individuals approach and understand money.

Check out her Instagram profile.

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