In the dynamic landscape of business and media, Ahmed Tarek stands as a beacon of leadership and innovation. As the Co-CEO and Partner of Tarek Nour Group, Ahmed plays a pivotal role in steering the group towards new horizons, utilizing his 22 years of rich experience in the industry.
Ahmed’s journey with Tarek Nour Group commenced in February 2000, marking the beginning of a remarkable career trajectory. Over the years, he has become an integral part of the group’s evolution. His ascent through the ranks saw him assume the position of Partner in January 2017, where he was subsequently appointed as the Group Managing Partner. Notably, in September 2020, Ahmed ascended to the role of Co-CEO, underscoring his invaluable contributions to the group.
Tarek Nour Holdings, under Ahmed’s leadership, has grown into a conglomerate of 14 companies spanning diverse fields, including advertising, media, production, experience marketing, digital, out-of-home, events, fairs management, and broadcasting. The group’s affiliation with Omnicom in 2008 further solidified its position as a global player in the communications industry.
Ahmed’s illustrious career includes a stint as the Managing Director of DDB Group Egypt, one of the top three advertising agencies globally. This role showcased his ability to lead and innovate within a highly competitive and dynamic industry. Prior to his time in Egypt, Ahmed spent five years in Sudan, where he founded two successful companies – Tarek Nour Sudana and The Box for outdoors. His ventures in Sudan not only led the market but also earned him a place in MTN’s Global Brand Team, responsible for communications plans across 21 countries in Africa, the Middle East, and Europe.
In a testament to his commitment to growth, Ahmed co-founded Tarek Nour Saudi Arabia, further expanding the group’s footprint in the region. His role extends beyond mere leadership; Ahmed is directly responsible for overseeing the growth of Content, Properties, Events, and International markets within the group, highlighting his multifaceted approach to business.
Throughout his distinguished career, Ahmed Tarek has left an indelible mark on the industry, working on over 300 brands, both local and international. His achievements have been recognized with several international and regional awards, a testament to his unwavering commitment to excellence.
Ahmed’s educational background includes a bachelor’s degree in commerce, foreign trade, and business administration from Helwan University in 1999. He has further enriched his leadership skills through participation in various programs offered by prestigious institutions such as the London School of Business, Harvard Business School, and INSEAD.
As a leader, innovator, and catalyst for growth, Ahmed Tarek continues to shape the future of Tarek Nour Group and the broader media and advertising landscape, proving that his vision and expertise are pivotal in navigating the complexities of an ever-evolving industry.
