In another significant development for Binance, Brian Shroder, the CEO of Binance.US, has left the cryptocurrency trading platform, as confirmed by a company spokesperson. Norman Reed, Chief Legal Officer, has stepped in as an interim replacement for Shroder.
This departure comes at a time when the company, under the leadership of Changpeng “CZ” Zhao, is navigating a challenging period, marked by regulatory scrutiny and mounting operational difficulties. Binance, officially known as BAM Trading Services, was established in 2019 to cater to users in the United States, where the use of Binance Holdings is restricted.
This marks the second round of job cuts in 2023 for the Miami-based firm, with over 100 positions being eliminated, accounting for roughly one-third of its workforce. These measures come in response to regulatory crackdowns that have begun to impact the company’s operations and profitability.
In June, the U.S. Securities and Exchange Commission (SEC) filed allegations against Binance Holdings, CZ Zhao, and Binance.US, accusing them of mishandling customer funds, misleading investors and regulators, and violating securities regulations. Both Zhao and the companies have vehemently denied these allegations.
The legal challenges didn’t stop there. In March, the U.S. Commodity Futures Trading Commission (CFTC) brought charges against Binance and Zhao for “willful evasion of federal law.” Additionally, the U.S. Department of Justice initiated its own investigation into Binance, although it has not made any formal accusations against the company.
Following the SEC’s actions, Binance.US customers faced limitations on depositing or withdrawing dollars, a consequence of several banking partners severing ties with the platform. As a result, Binance.US resorted to an alternative method for its users to convert dollars into cryptocurrencies.
Furthermore, the market share of Binance.US has significantly declined, dropping to approximately 0.6 percent from its April standing of around 2.39 percent, according to Jacob Joseph, an analyst at CCData. Monthly trading volumes have also fallen below levels seen in early 2020.
In response to these challenges, a spokesperson for Binance.US released a statement, saying, “The actions we are taking today provide Binance.US with more than seven years of financial runway and enable us to continue to serve our customers while we operate as a crypto-only exchange. The SEC’s aggressive attempts to cripple our industry and the resulting impacts on our business have real-world consequences for American jobs and innovation, and this is an unfortunate example of that.”
Notably, Binance Holdings has been experiencing a significant exodus of executives and other staff members in recent months. This month alone, two executives overseeing regions including Eastern Europe and Russia departed. In August, Binance lost its head of the Asia-Pacific region, and in July, several executives, including the Chief Strategy Officer, left the company.
Brian Shroder, who had served as the CEO of Binance.US for two years, brought a wealth of experience to the role, having previously held positions as Head of Business Development for Global Partnerships at Ant Group and Head of Strategy and Business Development for Uber in the Asia Pacific region. Shroder joined Binance following the departure of the previous CEO, Brian Brooks, who left after a four-month tenure.
