TCL aims to broaden its footprint in the region.
TCL, the world’s second-largest TV brand, experienced a remarkable growth of 54 percent in the UAE last year and has high hopes of maintaining this momentum throughout the current year, as revealed by company officials in Dubai on Wednesday.
Currently holding the fourth position in the UAE market, the company aims to further expand its presence in the region, according to Sunny Yang, General Manager of the company MEA. To kickstart this ambitious plan, the company unveiled its latest range of multi-category products designed for the Middle East and Africa (MEA) market at a special event held in Dubai. Additionally, the company announced an exciting partnership with Arsenal Football Club, becoming the club’s official regional consumer electronics partner. The event was further highlighted by the presence of Arsenal Legend, Robert Pires.
In addition to the partnership with Arsenal, the company has also secured the position of the official TV partner for the popular ‘Call of Duty’ game franchise. As part of its product launch on Wednesday, the company introduced a series of gaming-focused televisions that seamlessly complement gaming consoles.
Furthermore, the company launched a suite of innovative products for the home, aiming to enable a seamless and healthy connected lifestyle. The company’s focus is on providing cutting-edge technology and catering to the evolving needs of consumers to deliver a premium and exceptional entertainment experience. Yang expressed his delight in introducing TCL’s latest generation of Mini LED and QLED TVs to the Middle East and Africa market. He emphasized the company’s commitment to offering the latest advancements in technology and home appliances that simplify daily lives.
Majid Khan Niazi, Brand Development and Digital Marketing Manager of TCL MEA, highlighted the Middle East as a crucial market segment for the company. Niazi explained that TCL is heavily focused on expanding its retail network across the Middle East, with a particular emphasis on the UAE and Saudi Arabia as flagship areas. He expressed confidence in the company’s growth prospects in the region, stating that 2023 would mark the beginning of an exciting process.
TCL’s phenomenal growth in the MEA region over the past year was acknowledged by Mohammed Minhajuddin, Senior Marketing Manager of TCL MEA. Minhajuddin noted the expansion of the company’s TV portfolio in the MEA region, offering consumers a wider range of choices tailored to their technological preferences and interests. He emphasized the high quality of TCL products, which played a vital role in propelling the company’s ambitions for the future.
With its impressive performance and strategic partnerships, TCL is positioning itself as a leading player in the competitive TV market. The company’s commitment to innovation, customer satisfaction, and expansion in the Middle East and Africa sets the stage for an exciting journey ahead.
Apart from the Arsenal collaboration, TCL has also secured the coveted position of being the official TV partner of the globally popular ‘Call of Duty’ game franchise. Recognizing the growing importance of gaming in the region, TCL unveiled a series of cutting-edge televisions specifically tailored to enhance the gaming experience. These TVs seamlessly integrate with gaming consoles, providing gamers with a visually immersive and seamless gameplay environment.
Moreover, TCL expanded its product portfolio to include a range of innovative home appliances, all aimed at creating a connected and healthy lifestyle for consumers. The company’s goal is to offer the latest advancements in technology that simplify daily tasks and elevate entertainment experiences.
Sunny Yang expressed his delight in introducing TCL’s latest generation of Mini LED and QLED TVs to the Middle East and Africa market. By understanding and meeting the evolving needs of consumers, TCL aims to provide a premium and exceptional entertainment experience. Yang also highlighted TCL’s commitment to showcase their latest offerings in home appliances, which are designed to make consumers’ lives easier and more convenient
