Homesmiths, a renowned retailer specializing in home improvement, storage and organization, cleaning, and kitchenware products, has announced its strategic partnership with MoEngage, a leading customer engagement platform driven by insights. The collaboration aims to enhance customer retention through personalized engagement, leveraging the power of data-driven marketing strategies.
Founded in 2016, Homesmiths has established itself as a trusted provider of a diverse range of products across various categories, catering to the needs of homeowners and individuals seeking to enhance their living spaces. From storage and organization solutions to houseware, cleaning accessories, and kitchenware, Homesmiths offers a comprehensive selection of high-quality products. With this new partnership, the company aims to leverage MoEngage’s advanced engagement platform to drive greater awareness about its brand and strike a balance between its offline and online business channels.
Hinoj Mohanan, Head of E-commerce at Homesmiths, expressed the brand’s commitment to delivering a curated and personalized shopping experience, which led to the decision to collaborate with MoEngage. By utilizing MoEngage’s engagement platform, Homesmiths intends to enhance customer lifetime value (CLTV) and implement data-driven marketing strategies to better serve its clientele.
As part of the partnership, Homesmiths will also utilize MoEngage’s single analytics platform to gather insights and measure the effectiveness of its engagement efforts across different channels. This holistic approach to analytics will enable the brand to have a comprehensive view of its customers’ behavior and engagement patterns, facilitating informed decision-making.
Sweta Duseja, Director of Customer Success, Middle East at MoEngage, expressed enthusiasm about the collaboration, emphasizing MoEngage’s dedication to assisting Homesmiths in delivering personalized customer experiences through omnichannel engagement. With a focus on customer satisfaction, Homesmiths aims to create meaningful connections with its audience, and MoEngage is poised to support the brand in achieving its goals.
By joining forces with MoEngage, Homesmiths becomes part of a growing list of over 1,200 global companies across 35 countries that trust the platform to deliver consistent and impactful experiences across multiple devices and touchpoints. Well-known brands such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq have already partnered with MoEngage to enhance their customer engagement strategies.
MoEngage, an insights-led customer engagement platform, has earned the trust of renowned consumer brands worldwide. The platform empowers marketers and product owners with valuable insights into customer behavior, enabling them to take proactive steps in engaging customers across various channels, including web, mobile, email, social media, and messaging platforms. With a strong global presence and backed by reputable investors such as Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures, MoEngage is committed to driving digital experiences for over 1 billion users every month.
The partnership between Homesmiths and MoEngage is expected to bring forth innovative solutions in personalized customer engagement, as Homesmiths continues to expand its product offerings and deliver exceptional value to customers. As the retail industry continues to evolve, this collaboration signifies Homesmiths’ commitment to leveraging advanced technologies and data-driven insights to stay at the forefront of customer-centric retail experiences.
