Ras Al Khaimah, UAE – Sparklo, a pioneering cleantech company with a vision to revolutionize the recycling industry, has announced the commencement of its operations in the Ras Al Khaimah Economic Zone (RAKEZ). The company’s primary focus is on producing and operating innovative reverse vending machines (RVMs) designed to simplify the recycling process for plastic bottles and aluminium cans, offering simple rewards such as discount vouchers for food or delivery services.
At the heart of Sparklo’s mission is the aim to make recycling an effortless and enjoyable experience for individuals while contributing to the restoration of the planet. Founder Maxim Kaplevich elaborated on the company’s unique approach to tackling waste pollution. He stated, “Rather than solely emphasizing the detrimental effects of waste pollution, which people are already well aware of, we aim to transform recycling into an easy and engaging practice through edutainment. Our goal is to make recycling an integral part of the community’s lifestyle and address the root causes of the ‘plastic problem’.”
Reverse vending machines (RVMs) developed by Sparklo play a central role in their recycling initiative. These machines offer a user-friendly interface that enables individuals to deposit their plastic bottles and aluminum cans quickly and conveniently. In return, users are rewarded with a variety of incentives, such as discount vouchers for food or delivery services, providing an additional motivation to participate in the recycling process.
By encouraging participation through gamification and tangible rewards, Sparklo seeks to foster a positive behavioral shift towards recycling among individuals. The company firmly believes that turning recycling into an enjoyable and rewarding activity will help overcome the existing challenges and barriers associated with waste management.
The decision to launch operations in Ras Al Khaimah Economic Zone (RAKEZ) stems from the region’s strategic location and supportive business environment. Ras Al Khaimah, known for its commitment to sustainable development, provides an ideal setting for Sparklo’s ambitious recycling endeavors. The company aims to capitalize on the growing consciousness around environmental sustainability and establish Ras Al Khaimah as a hub for innovative recycling practices.
In addition to its core business operations, Sparklo is actively engaged in educational initiatives and awareness campaigns to promote environmental responsibility and recycling practices among the local community. By collaborating with schools, businesses, and community organizations, the company endeavors to create a culture of environmental stewardship and inspire individuals to make sustainable choices in their daily lives.
The launch of Sparklo in Ras Al Khaimah represents a significant step forward in the quest for sustainable waste management. Through their cutting-edge RVMs and community-focused approach, Sparklo is poised to transform recycling into an integral part of the regional lifestyle, making a tangible impact on the environment and raising awareness about the importance of waste reduction and recycling.
As Sparklo sets its sights on a greener future, the company envisions expanding its operations beyond Ras Al Khaimah, with plans to establish a presence in other cities and countries. By leveraging technology, innovation, and community engagement, Sparklo strives to create a global movement towards a more sustainable and environmentally conscious world.
With the launch of Sparklo’s operations in Ras Al Khaimah, a new era of recycling and waste management dawns upon the UAE, propelling the nation closer to its sustainable development goals while inspiring individuals to play an active role in preserving the planet for future generations.
