Magrabi Retail Group is set to double the number of its optical store brand, Doctor M, across the Middle East, according to recent reports. The expansion drive aims to cater to the growing demand for eyewear in the region, particularly among the younger generation.
Doctor M has quickly established a strong presence in Saudi Arabia, where it was launched in 2021. The brand currently operates 27 stores across Riyadh, Jeddah and other cities, with a workforce of 150 employees. The chain’s success is driven by its wide range of high-quality eyewear products and services, which cater to a diverse customer base.
Magrabi Retail Group is planning to build on Doctor M’s success by opening new branches in Egypt, Qatar and the UAE, with a goal of doubling the number of stores across the region. This expansion will not only bring the Doctor M brand to new markets but also create job opportunities for people across the Middle East.
The expansion is in line with Magrabi Retail Group’s strategy to offer high-quality products and services to customers across the Middle East. The company has a track record of success in the optical retail sector, with over 200 stores operating across the region.
The company’s Chairman, Dr. Akef El-Maghraby, said in a statement, “We are delighted to expand the presence of Doctor M in the Middle East. With the brand’s strong reputation for quality and service, we believe there is a significant opportunity to grow our business and reach new customers in these markets.”
Doctor M, its latest venture, is a unique concept that offers a wide range of eyewear products and services, including eye exams, frame selection, and lens fitting. It also features a design studio where customers can customize their frames.
The brand’s success can be attributed to its focus on customer satisfaction and the quality of its products. The company’s commitment to providing customers with the best possible experience is evident in its efforts to incorporate the latest technology in its stores. Magrabi Retail Group plans to continue this commitment with its expansion drive for Doctor M. The company aims to expand its presence in the Middle East and cater to a wider customer base. With the launch of branches in Egypt, Qatar, and the UAE, Doctor M is set to become a household name in the region.
The move to expand comes as the demand for eyewear is rising in the Middle East, with more people looking for high-quality and fashionable glasses. Additionally, there has been a shift towards digital eyewear solutions, with an increased focus on the importance of blue light blocking technology.
The rise in demand has been particularly notable among the younger generation, who are more likely to wear eyewear for fashion purposes. A report by Euromonitor International found that the eyewear market in the Middle East and Africa region is expected to grow at a compound annual growth rate of 8.1% between 2020 and 2025, driven by a growing population, increased awareness of eye health, and rising disposable incomes.
Magrabi Retail Group’s decision to expand the Doctor M brand is also in line with the company’s commitment to sustainability. Doctor M stores use eco-friendly materials in their store designs, including recycled wood and energy-efficient lighting. The company also aims to reduce waste by promoting the use of reusable bags and recycling programs.
The expansion of Doctor M will bring high-quality eyewear to even more customers in the Middle East, providing them with a wide range of products and services to choose from. The move also represents a significant investment in the region, creating job opportunities and driving economic growth.
Overall, the expansion of Doctor M is a positive development for the Middle East’s eyewear market and highlights the region’s growing demand for high-quality and fashionable glasses. With Magrabi Retail Group’s commitment to sustainability, the expansion will also help to promote environmentally friendly practices in the retail sector.
