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Hailey Bieber Launches Sustainable Beauty Line

by CEO Editorial Team

April 24, 2023 3

Hailey Bieber, the model and social media influencer, has launched her own sustainable beauty line called “Kinship”. The brand is dedicated to creating beauty products that are environmentally conscious and ethically sourced. Bieber has been a vocal advocate for sustainability and the importance of protecting the planet, and her new line reflects those values.

Kinship’s product range includes skincare items such as moisturizers, serums, and cleansers, as well as beauty tools like a gua sha and a facial roller. All of the products are made with clean, non-toxic ingredients that are free from harmful chemicals like parabens, sulfates, and phthalates. In addition, the packaging is made from recycled materials and is 100% recyclable.

Bieber has stated that she created Kinship to fill a gap in the beauty market for sustainable and eco-friendly products that are also effective. She has been involved in every step of the development process, from choosing the ingredients to designing the packaging. The result is a line of products that are not only good for the planet, but also deliver visible results for the skin.

In an interview with Vogue, Bieber explained that her personal commitment to sustainability is what inspired her to create Kinship. She said, “I’m really passionate about the environment and making sure we’re doing our part to take care of it. I wanted to create a brand that aligned with my values and also made a positive impact.”

One of the standout products in the Kinship line is the Supermello Hydrating Gel Cream. This lightweight moisturizer is made with a blend of plant-based ingredients like snow mushroom extract, hyaluronic acid, and squalane. It is designed to provide deep hydration to the skin without leaving a greasy residue, making it ideal for use under makeup or as part of a daily skincare routine.

Another standout product is the Insta Swipe Lemon Honey AHA Exfoliating Pads. These convenient pads are infused with alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAs) to gently exfoliate the skin and reveal a brighter, more even complexion. They are also made with honey and lemon extract to soothe and hydrate the skin.

Kinship’s commitment to sustainability goes beyond just the products themselves. The brand has partnered with the non-profit organization Lonely Whale to raise awareness about the impact of single-use plastics on the ocean. Kinship is also a member of 1% for the Planet, an organization that encourages businesses to donate 1% of their annual revenue to environmental causes.

Hailey Bieber’s launch of Kinship is part of a larger trend in the beauty industry towards sustainability and ethical sourcing. Consumers are becoming increasingly aware of the impact of their purchasing decisions on the environment, and are demanding products that are not only effective, but also eco-friendly. By launching a sustainable beauty line, Bieber is not only meeting this demand, but also using her platform to raise awareness about the importance of protecting the planet.

In conclusion, Hailey Bieber’s launch of Kinship is a welcome addition to the sustainable beauty market. By creating a line of products that are both effective and environmentally conscious, she is demonstrating that sustainability and beauty can go hand in hand. As consumers become more conscious of their impact on the environment, brands like Kinship will continue to play an important role in shaping the future of the beauty industry.