Empowering Women in Business: The Global Journey of Buse Koseoglu
In the ever-evolving world of luxury, few brands have captured global attention as quickly as Mes Bisous. Founded by Buse Koseoglu, the brand has become synonymous with passion, seduction, and self-discovery in just three years. Buse’s visionary approach has propelled Mes Bisous to establish a presence on five continents, making a notable mark in the niche perfume industry.
Buse’s love for perfumes began early in her childhood, where she was captivated by the scents her parents brought home from their travels. At the age of eight, during a trip to Egypt, she stumbled upon an essential oil atelier that sparked her lifelong passion for fragrance. Despite this, Buse initially pursued a successful career in law. However, her passion for perfumes never faded, she made the bold decision to quit her career and follow her childhood dreams. In 2021, she founded Mes Bisous, transforming her lifelong passion into a business that celebrates sensuality, self-discovery, and the art of seduction.
Last month, Buse strategically relocated to Dubai, a city she views as a hub for global growth. With its dynamic opportunities and international allure, Dubai has become the new headquarters for Mes Bisous. From here, Buse will oversee the brand’s ongoing expansion and drive its entry into even more markets.
Mes Bisous is more than just a fragrance brand; it’s a sensory experience. Each perfume is housed in a beautifully hand-decorated box, accompanied by alluring poems and stories, making the act of wearing fragrance an intimate journey of self-exploration. In 2024, Mes Bisous has already reached over 200 sales points across five continents, a testament to the brand’s growing global presence. As the brand continues to grow, its expansion strategy for 2025 aims for an even higher rate of global reach, bringing Mes Bisous to more markets and further solidifying its position on the world stage.
Buse’s journey is more than just about establishing a successful business. It is an account of bravery, inventiveness, and genuineness. She has chosen her own path in a world that often measures success by conventional standards, redefining what it means to succeed by following her passion. With Mes Bisous, she disrupts the norms in the perfume industry, inspiring others to chase their dreams relentlessly and without apologies for their passion.
Among the women entrepreneurs who have defied expectations and aimed high, Buse Koseoglu’s narrative shines like a lighthouse, bringing hope and inspiration to many. Her story reminds us that true success often comes from listening to your heart, embracing risks, and stepping boldly into the unknown—pursuing your passion with unwavering dedication. As Mes Bisous continues to flourish, Buse’s journey serves as a powerful example of how fulfillment can come from unexpected places, encouraging all of us to reflect on our own motivations and passions.
Buse’s entrepreneurial journey is a testament to the power of vision, resilience, and passion. Her ability to build a globally recognized luxury brand from Dubai—a city that thrives on innovation and opportunity—demonstrates that true success comes from embracing one’s passions and boldly stepping into new horizons.
